How to Rank #1 on Google For Your Real Estate Investor Website

You probably found this page because you’re looking to build a real estate investor website, so I’ll cut straight to the chase…

I ranked my website #1 on Google for the top wholesaling keyword phrase in my market in just 11 days.

Yes, it took me an entire 11 days to outrank the dozens of other pages out there, some of whom are paying hundreds per month to rank there. Here’s the proof.

Real Estate Investor Wholesale Website

To add insult to injury, I did it with a half-broken site with the ugliest theme possible.

My contact form doesn’t work. In fact, it just says:

real estate investor website contact form

..and the privacy policy is a joke…

wholesale real estate investor website Privacy

Just in case you want to look at it, you can go look at the sell my house fast website I built.

So, how did I take the world’s ugliest theme with half-finished pages and outrank pages people have spent thousands of dollars on their websites? Oh, and I did it with about 45 minutes of work.

6 Steps to Build a Real Estate Investor Website

  1. Identify the Competition
  2. Pick Your Hosting
  3. Create Excellent Content
  4. Optimize Your Page
  5. Build Backlinks
  6. Wait

These are the steps I took and you can click the links to jump straight to that section.

Over the coming weeks and months, I will be taking this website from nothing to a good website that ranks #1 for a number of search results.

1. Identify the Competition – Finding Other Real Estate Investor Wholesaling Websites

The first thing I needed to do was identify the competition. I did a quick search for “sell my house fast Worcester” which is the city I was looking to rank in. I came up with these top 6 sites. Take a look.

You can see that most of these websites follow 2 basic themes from a wholesale website provider such as OnCarrot. There’s nothing wrong with these per se, except they all look exactly the same and some pictures are used on multiple websites.

Here’s the thing, these services definitely have great looking themes, but they are pricey. You need to decide what direction you want to go – do you go with the quick and easy service that looks a lot like everyone else, or do you do it from scratch for a fraction of the price (but it will take you more time).

The choice is up to you.

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2. Choosing a Host For My Wholesale Real Estate Website

The most important decision you will make is which host to go with. As I said before you can do it all yourself and save money or you can use a service such as onCarrot and use their themes and templates (you’ll still need to provide your own content though).

Choosing onCarrot

OnCarrot (or Investor Carrot) claims to provide highly optimized content for real estate investor websites that will rank at the top of Google.

I believe that the website layouts are well optimized but the canned content they provide you is far from quality and I would never let that stuff touch the pages of my website.

So, the pro is that you can get a website up-and-running with an optimized layout, lead collection forms, and a lead magnet (downloadable pdf) ready to go.

The con is that your site will look like everyone else. You can obviously spend some time and energy to truly customize things and try to differentiate your theme.

Get 30-days with onCarrot totally risk-free today.

Choosing to Go it Alone

With your own hosting, you have complete control of everything from the theme to the content. It will take a little longer to set up and run, and you risk having pages that are no well optimized for lead collection.

The benefit is you will save a ton of money and you will look unique and different than everyone else.

This is what you need to do if you choose this route.

The first step is to choose your hosting service. Be careful! You get what you pay for, so think carefully.

If you are building a churn and burn type site, or plan to do this only for a month or two, then go with something super cheap. I don’t know why you’d spend time just to stop in a couple months, but that’s up to you.

For this test website, I hosted it with GoDaddy. I did this because I didn’t care about site uptime, speed, quality, or anything else. When I’m done with this experiment in a few months I’ll probably shut down the site anyhow, so why spend good money on something I don’t care about?

If you want to build a working website for the absolute cheapest price possible, go ahead and register your domain and hosting with GoDaddy. Hosting starts at around $3.99/month.

If you want something high quality that is fast with almost no downtime, then use WpEngine This is actually what I use to host this site. Pricing starts at around $30/month but the quality is absolutely amazing.

Use this link to get an exclusive 20% off your WP Engine Hosting. If you pay for a whole year you can double dip your discount and get a staggering 33% discount which means your monthly service is only around $20/month.

Getting Set Up

If you haven’t got set up yet, check out this guide to getting your website up and running. It starts with choosing a domain name and walks you through every step to get your site up and running. It’s made with real estate professionals in mind.

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3. Create Excellent Real Estate Content For Your Investor Website

Go to Google and search for something like “sell my house fast” and start looking at all the top results.

You’ll notice page after page seems to say the same things. The words won’t be exactly the same, but overall the look, feel, and content will be very similar.

This is because they all come from the same 2 or 3 sources!

But here’s an interesting thing, according to Brian Dean who is an SEO guru, Google will rank high-quality content over lower quality content. Google also does not like content that is too similar to other content. So, taking these two concepts, we need to build unique content that is also much higher quality than the rest of the pages, and we have a good shot at outranking them.

This video sums it up.

The key to ranking is to make your content higher quality. Google generally ranks pages that are informative before pages that are obviously selling something. So, to outrank all of the other wholesalers, you need to provide better information than them.

Since most of the info is content that is spun and respun into the same boring stuff, this shouldn’t be too hard.

So if you want to create a page about selling fast, it should have a lot of information about exactly that! It should have less information about how awesome you are and more information geared toward the seller.

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4. Optimize the Content on your Investor Website

One of the most important factors for ranking on Google is optimizing your content. I mentioned it a bit in the video – your content needs to answer the question being asked. If you aren’t writing something that helps answer that question, then you aren’t optimizing.

There’s more to it than that as well. Here are the top 5 things you can do to optimize your content.

1. Structure Your Content Logically and Use the Correct HTML Tags

Google is pretty good at figuring out what the content on your investor site is about, but it’s best to help them out anyhow. You do this by structuring your content logically, which is kind of like a book might be structured.

A book’s table of contents might look something like this

  1. “Real Estate Investing”
    1. What is Investing?
    2. Why Become an Investor.
      1. Freedom
      2. Stability
    3. Analyzing Deals
      1. The numbers
      2. The calculator
    4. Finding Deals
      1. MLS
      2. Direct Mail
    5. Closing a Deal
    6. Managing Property
      1. Collecting Rent
      2. Inspections
    7. Conclusion

You can see the book has an overarching topic and is broken down into several topics. Some of those topics are then broken down further.

HTML replicates this with the H tags where H1 is the primary topic, and they get progressively smaller in importance from H2 onward.

Replicating the table of contents except doing it for an article on a website, it might look like:

  • H1 “Real Estate Investing”
    • H2 What is Investing?
    • H2 Why Become an Investor.
      • H3 Freedom
      • H3 Stability
    • H2 Analyzing Deals
      • H3 The numbers
      • H3 The calculator
    • H2 Finding Deals
      • H3 MLS
      • H3 Direct Mail
    • H2 Closing a Deal
    • H2 Managing Property
      • H3 Collecting Rent
      • H3 Inspections
    • H2 Conclusion

So, make sure the content on your website follows this format.

2. Include The Keywords in The Content and Headers

Every article should focus on a keyword (or group of keywords) and your content and headers should be crafted around that. You should avoid creating multiple articles that focus on the same exact keywords.

I don’t like to keep reusing the same keyword over and over, so I like to identify a keyword then think of all the variations related to it and write them in a list. For example, the keyword I’m targeting for this article is “real estate investor website.” Now, let’s look at some variations of that:

  • real estate investment websites
  • real estate investor website
  • wholesale real estate investor website
  • real estate investors websites
  • real estate investor websites
  • wholesale real estate websites
  • real estate investor website templates
  • wholesaling real estate websites
  • real estate wholesale websites
  • real estate wholesalers websites
  • best real estate investor website

Now, as I write the content, I will structure the sentences and start to incorporate all of these variations. That way Google knows what my content is about, but I’m not being redundant or stuffing the article full of keywords (which Google also hates).

Having trouble thinking of keywords to use? Well, Google helps out with that with their “related” searches feature at the bottom of every result page. When I search for “sell my house fast,” the following shows up at the bottom:

real estate investor wholesaling website similar

You could easily target most of these with a specific article, or group several of them into one article. For example, you could have an article that targets “sell my house fast” and has “for cash” and “as is” and “now/asap” as subheaders. Then, you can write another article about selling for market value and getting online quotes.

3. Add an Image or Two

You’ll notice that in the first version of the page, I included absolutely no images. I did this to illustrate the point that the quality of a lot of these sites is so poor that you don’t need to try too hard to beat them. But, if you are in a market with some stiff competition, you will need an image.

Additionally, an image should have a good alt tag and name that both are related to your keyword. Google can’t interpret images that well, so it uses these tags to understand what it is.

real estate website alt

When you try to edit an image in WordPress, you can simply add the alternative text. Make sure you vary the keywords used in the alt text and also make it relative to what the image is as well.

4. Create Comprehensive Content That is a “Resource”

The best way to rank a website is to create quality content that is very comprehensive and is a resource that people can come back to.

Take this article as an example – it is over 2,000 words long, has a dozen pictures, a video, and outlines numerous steps to accomplish your goal. It is (hopefully) going to outrank a lot of less comprehensive content out there that is focused more on self-promotion and less on providing exceptional value.

Generally, I don’t write anything unless it’s over 1000 words, has one picture, and has at least 3 or 4 headings. Lower competition keywords can rank well with less, but why waste time on something that may or may not work?

Creating something that is resourceful also means providing good quality links to other related topics on your website and to other websites. Your article on selling because of foreclosure might provide a link to https://www.usa.gov/foreclosure which is a high-quality resource for avoiding foreclosures.

You might notice that earlier I provided a link to Brian Dean who specializes in Search Engine Optimization. Since this entire article is about creating content and outranking your competition, it is highly relevant and a great resource for people reading this.

5. Make Sure The Content is “Natural”

We’ve talked about several ways to make your content rank well, but if you follow the advice too much, your content will not ‘feel’ natural. Anything that doesn’t feel natural will cause readers to go find different content or resources which will increase your bounce rate and lower your user experience.

Since Google cares a lot about the experience for the end user, it’s best to always focus on creating content that is natural and resourceful, and never let different techniques get in the way of quality and experience.

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5. Building Backlinks is Key

A backlink is any time another website provides a link to your website. These links are interpreted as social proof that your articles are resourceful and valuable. The more people that link to your article, the better your article must be. Therefore, Google will rank it higher.

Here are the top 3 ways to start building some backlinks.

1. Create Amazing and High-Quality Content, and Promote it

When I first started blogging, I worked my butt off creating the best content I could think of. I was excited about it, clicked “publish” then waited for the links to start coming in! I kept waiting, and waiting…and waiting…and… nobody linked to it.

face…palm.

I continued to create good content and some links did start to show up randomly, but it was very few and far between.

So, I started doing something else, I started commenting on other blogs. After a few weeks of leaving comments, I’d reach out to the site owners and just say hi. Sometimes, these emails led to conversations and the foundation of some working relationships.

Then, people started to read my stuff and started to link to it!

As I built more relationships, I was able to start promoting my content. As I promoted more content, I got more links and my content began to shoot up in the search engine results!

So, the key is to create great content, but then to build relationships and promote that content.

2. Provide High-Quality Content to Other Blogs (Guest Post)

Related to the first method is the Guest Post method. Basically, you build some relationships like I mentioned, then you offer to provide a high-quality, SEO optimized article for their website.

Since you are providing great content for free, you are generally rewarded with a couple links back to some relevant content on your site.

But, don’t be one of those people who send an email to hundreds (or thousands) of other bloggers with an offer to post. I get these every day and just click delete.

Instead, follow the method I outlined:

  1. Comment on their blog
  2. Reach out and say hi
  3. Go back and forth on some topic other than guest posting
  4. Ask to guest post

3. Get Quoted as an “Expert”

Another way to build backlinks is to get quoted as an expert by other online publications. I’ve done this and have been quoted on some really big (and some really small) publications.

Go to https://www.helpareporter.com/, or HARO for short, and sign up. You’ll get 3 emails a day with requests from reporters and writers who need information and quotes for their articles.

When you reply to their inquiry, make sure you provide a quick bio, your name, link to your website, and several high-quality quotes. Make sure what you write is actually quotable, so keep it succinct.

It’s also useful to sometimes disagree with the inquiry and provide an alternative perspective. Often, the writers will alter their entire story to include an excellent dissenting opinion.

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6. Wait

The hardest part of building your wholesaling website is waiting. But, one of Google’s ranking factors is the age of the domain and the age of the page. So, if you have a brand new domain with brand new content, it may take some time before you will start ranking.

Don’t get discouraged. Instead, here are 3 things to do while you are waiting:

1. Build Backlinks!

Go back to #5 and keep building more backlinks. It’s the most important thing you can do for your page.

2. Edit and Upgrade Your Content

Starting a website can be a bit overwhelming. Sometimes it’s good to just dump a bunch of content out there at first (nobody is going to read your website when it launches anyhow) and then go back and edit the content over time.

Let’s say you have 10 articles you want to write. A few hours per article times 10, plus design and research… You get the point.

So, you might just dump your thoughts out there to get it done and get past the mental barrier. Then, go back and start editing the articles one at a time. It might take a month or two to get back to them all, but at least your pages are starting to age.

Do a Content Refresh

Do you have an older site with content written a year or two ago? It’s a great idea to go and refresh it and republish it with a newer date. People gravitate toward newer content because it feels more relevant, so Google likes newer content as well!

3. Build Squeeze Pages and Content Upgrades

Every article should have a purpose – either to sell a product, get an email address, build awareness of something etc. For a real estate investor website, you are probably trying to generate a lead.

The best way to do this is with a squeeze page or with a content upgrade.

Basically, you provide something that has a lot of value, then offer it in exchange for an email address. You might offer “17 unique ways to renegotiate your mortgage” or “4 creative ways to avoid paying commission” etc.

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Your Turn

Setting up the website, writing my home page, and doing some competitor research only took me about 45 minutes. Then I sat and kept checking back every day to see how it was ranking. By day 10 I was #2 and by day 11 I was ranked #1 for the keyword I was tracking.

The length of time it will take you to rank will depend on your market and the competition. If you have a few amazing websites in your city, then it may require more work than I put into it. But, this system is an excellent way to get started. If you follow it, you will definitely rank your website quickly.

Would you rather build your website with an online service like onCarrot, or would you rather build your own on WordPress with Wp Engine?

By | 2018-01-15T10:50:44+00:00 December 17th, 2017|Categories: Marketing|2 Comments

About the Author:

An investor that reached financial independence at the age of 30, Eric has been seen on Forbes, Trulia, WiseBread, TheStreet, and other financial publications.

2 Comments

  1. Brian - Rental Mindset January 25, 2018 at 12:39 pm - Reply

    Great tips. Curious what type of backlinks you got for the Worcester site though. Obviously it isn’t the same as a blog like this, where there is high quality stuff and guest posts, etc.

    • Eric Bowlin January 26, 2018 at 6:31 am - Reply

      Great question and actually a topic I’ll write about one of these days!

      I didn’t build any links to it before writing that article. I link to the site in the article so I’m sure that helps, but one backlink never made a site!

      I was trying to see how important content is over other metrics and how quickly someone can rank their real estate investor website.

      In the future I’ll experiment on a super hot real estate market and build backlink etc to track the progress… Soon enough.

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