August 20, 2018

Though I did mention it before kind of subtly, I've been working on a new project.  This time, my new real estate wholesaling website.

I thought it would be easy, after all, it's not my first website, and it's not my first wholesaling website. The last one I was able to rank to #1 for some competitive terms in just 14 days.

It's been a little more difficult this time around. I'll explain that in a minute.

But first...

Building A New Real Estate Wholesaling Website

Building a website might seem like a daunting task. One of those things you put on your to-do list, but then you push it back month after month.

I get it. It is hard. Sort of...

If you did everything yourself, it would be tough. But, I used a service called Investor Carrot which really simplifies the process. 

So, instead of having to compare good hosting, get the best plan, install wordpress on the backend, figure out your plugins, get a good theme, customize all the options, design the website structure, pay attention to seo.... the list goes on but you get the point.

Instead of doing all that, Carrot takes care of it for me.

It's perfect for me because I spend a lot of time right here on doing all that. I don't have time to do that on other sites. So, I just let Carrot take care of that so I can just focus on the content.

Here's how simple it is to set up.

First, head over to Investor Carrot and choose the plan that works for you. Probably the Core or Pro plans, depending on how many sites and features you want.

Pop in your information there and click next. After a few clicks you'll get to this screen.

real estate wholesaling website

I chose a site to attract motivated house sellers. I already have IdealREI to build credibility and I have a strong network of investors so I don't need a cash buyer site.

There are more options so take a look at all of them and figure out which type fits your needs best.

Next, you'll have to point your domain name at your carrot site. It's super easy only takes about 15 seconds. Just follow these simple instructions:

real estate website

Now your setup is complete! Pretty easy, right?

Now, you can go ahead and start editing your content, graphics, colors, etc. If you want. You don't have to yet as the entire site works out of the box.

But, I chose to differentiate my site a bit from my competition. Just click "design" on the left hand side of the dashboard and you'll come to this screen:

wholesaling website

Where you can very easily edit the colors, options, etc.

You can check out how my sell my house fast in Dallas website looks now.

Growing My New Wholesaling Website

My original plan was to rank this thing on the first page of Google for the term "sell my house fast" in Dallas and do it within 30 days.

I started it in the first few days of July...then I basically left and didn't do any work on it at all.

...and it basically doesn't exist in the search results at all.

real estate ranking website

Pretty bad, right? The site is basically in Google oblivion.

I spent a little bit thinking about, and came to the following conclusions:

  • 1
    My website is still in the "sandbox"
  • 2
    There is a LOT more competition in Dallas than in Central Mass (where my first site was)
  • 3
    I haven't made any content since I created the site

The Sandbox

When you search for something in Google, you want to be served good quality, authoritative information to satisfy your query. 

So, the theory goes that Google has a sort of "cooling off" period where new websites are sort of "held back" while Google takes some time to evaluate the site and content.

It makes sense because it would seem weird if a new site was suddenly ranking above other sites that have ranked well for months or even years.

There is nothing I can do about the sandbox, but you can read more about it here.

Once a few more months have passed, I'm sure I'll be out of any sort of sandbox and can rank better.


In my old market, there may have been 15 or 20 websites to compete with. Here in DFW there are probably hundreds of other wholesaling websites.

So, my website needs to be extraordinarily good to compete against them.

Also, many of these sites will have backlinks and some authority. My site is very new and though I've been able to build a link or two, it's not a lot.

I want to speed up the process!

Building Links Quickly

There are a lot of ways to get links. Guest blogging, direct outreach, or buying links (not advised) are all ways to get them.

There is also a way that is a bit more time consuming but can really pay off.

It's where you find an expired domain that already has links, then you redirect it to your site.

The benefit is this was (hopefully) a legitimate site with legitimate links that helped it rank in Google. The drawback is it can be time consuming to find these links.

I'm not going to go into detail in this article about finding these, but I was able to find the perfect candidate. It is another real estate website (check it out at that link) that has links but was expired. So, I bought it.

I'm still waiting for the links and everything to get detected and accounted for. But hopefully it will give the site a nice pop in the ranks and maybe even pull it out of the sandbox faster.

Creating Content

I'm going to dedicate to writing at least one article per week over there for the next few months to help it build some authority in Google's eyes. By publishing great content on a regular basis, I hope Google will see it as a reliable website that is worth ranking.

I'll report back regularly to let you know how my progress is going with the site.

About the author 

Eric Bowlin

Eric is an investor that achieved financial independence at the age of 30. He started in 2009 with the purchase of his first triplex and now owns over 470 rental units. He spends his time with his family, growing his businesses, diversifying his income, and teaching others how to achieve financial independence through real estate. Eric has been seen on Forbes, Trulia, WiseBread, TheStreet, Yahoo Finance and other financial publications. You can contact Eric by emailing him at [email protected] or with this contact form

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